The Current Situation Leads Only To Frustrated Parties

Technical Hurdles Limit Airline Ancillary Sales

Lost Revenue

• Ancillary take rates of indirect channels are significantly lower than in direct sales channels
• Resulting in lost revenue

Costly Integration

• A solution for indirect ancillary sales needs to be custom built
• Requiring high upfront costs and subsequent maintenance efforts

Missing Automation

• The indirect customers are piling up servicing hotlines
• Requests are processed manually and individually

Technical Hurdles Limit Airline Ancillary Sales

1

The agency customer books a journey.

2

The agency sends out an advertising e-mail to promote ancillary services via Modifly.

The customer reaches the agency’s branded Modifly-shop and buys ancillaries which are then directly added to the PNR using existing GDS and Farelogix connections.